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For small-business, equipment and bridge lenders

A lending website that brings in qualified borrowers

Clear loan programs, a request form that sorts deals for you, an instant reply, and a CRM that keeps every application moving to funded.

Free while we’re new. No card needed. Cancel anytime.

Keystone Capital Lending, a sample small-business lender site
Loan requestEquipment · $240k

Keystone Capital Lending, a sample small-business lender site. Open it

Sound familiar?

Three things we hear most, and what changes.

  • “Your site lists products, not a next step.”

    Each program is laid out in plain English, with a request form that asks for amount, use and time in business.

  • “Brokers and owners send half-finished deals.”

    The request form collects the basics up front and replies instantly with what to send next.

  • “Deals sit in inboxes and spreadsheets.”

    Every request is a card on your deal board, with notes, documents asked for and follow-ups.

Everything on one login

Your website does the first conversation. The CRM makes sure nobody slips. Starter is $30/mo, Pro is $50/mo, both free while we're new.

On your websiteStarter

  • Loan programs

    SBA, equipment, working capital, bridge: each with a plain description and a typical timeline.

  • Loan request form

    The programs they want, a description of the deal and contact details, with an instant reply.

  • Reviews wall

    Owners you've funded, in their own words, plus your Google review link.

  • Newsletter and blog

    Plain-English posts on financing options that bring owners back when they're ready.

  • Company NMLS

    Show your company license numbers in the footer where they apply.

  • Your domain

    We register a new .com for you, or connect the one you own.

In your CRMPro

  • Daily game plan

    New requests, files waiting on documents, and term sheets that need a nudge.

  • Deal board

    Every request is a card from first contact to funded. Drag it as the deal moves, with notes on each.

  • Referral partners

    Brokers, CPAs and bankers who send you deals, with every referral tracked.

  • Campaigns

    Email owner groups: new programs, seasonal capital, renewals.

  • Client history

    Every form, call note and email on one page per borrower.

  • Invoices

    Bill fees with a pay link when you need to.

One lead, start to finish

  1. 1

    An owner searches for equipment financing

  2. 2

    They read the program page and send a request

  3. 3

    Your instant reply lists what to send next

  4. 4

    The request becomes a card on your deal board

  5. 5

    You review, send terms, and move it to funded

Your referral partners, in one place

Brokers, CPAs and bankers can send you deals inside StellaBase. Each referral arrives with their notes, and you can see who sends the most business.

Try the CRM demo

Built for regulated work

  • Program pages in plain English, no rates advertised
  • Borrower data is yours. Download it as a spreadsheet anytime
  • Unsubscribes handled for you on every email

Two plans, both free while we're new

No card to start, no contract. Prices begin when billing opens.

StarterYour website

$30/mo

Free while we're new

  • Loan programs
  • Loan request form
  • Reviews wall
  • Newsletter and blog
  • Company NMLS
  • Your domain
Start your site

ProYour website plus the CRM

$50/mo

Free while we're new

  • Everything in Starter
  • Daily game plan
  • Deal board
  • Referral partners
  • Campaigns
  • Client history
  • Invoices
Start your site

Questions from small-business, equipment and bridge lenders

Can owners upload documents?

Not yet. The request form collects the basics and your instant reply tells them what to send and where.

Can I list several loan programs?

Yes. Each program is a service on your site with its own description, typical size and timeline.

Do brokers send me deals through it?

Yes, with Pro. Partners on StellaBase send referrals straight into your CRM.

Is this for consumer lending too?

It works for any lender that takes requests online. Mortgage lenders should see the mortgage page for NMLS and calculator features.

See it with your name on it

Sign up in about 30 seconds and your site is live, ready to share. Free while we're new, no card needed.

Start your site

Free while we’re newNo card needed

Start your site