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Your shop, open online all day

Post your products from your phone and take orders with cart and checkout. Card payments go straight to your bank.

Start your siteSee a live site

Plans from $12.99/mo, free while we’re new. No card needed. Cancel anytime.

Juniper Lane Goods, a demo site on a laptop and a phone

Juniper Lane Goods, a gift shop with an online store.See a live site

Website and online store for small shops.

Your regulars already know where you are. A shop website lets everyone else find you, browse what’s on the shelf tonight and buy it. Post a product with a photo and a price from your phone, and it’s in your online store with a cart and checkout. You see what sold and where your visitors came from.

Built for boutiques, gift shops, makers, online sellers.

Your tools are already switched on

Picked for shops & boutiques. Turn any tool on or off later. Every tool’s website side is on Starter.

  • Online shop page on a demo site

    Online store

    On your site
    Product pages, cart and checkout. Money goes straight to you, minus a small 0.5% fee on card sales.
    In the CRM, with Pro
    Orders board, each customer’s order history, repeat-buyer and abandoned-cart emails.

  • Marketing

    On your site
    A newsletter sign-up box and pages for your sales and offers.
    In the CRM, with Pro
    Email campaigns to groups of customers, birthday and anniversary emails.

  • Reviews

    On your site
    Reviews wall, review form, your Google review link.
    In the CRM, with Pro
    Asks happy customers for a review automatically after a sale or finished job.
  • Portfolio page on a photographer demo site

    Gallery & portfolio

    On your site
    Photo albums, project pages and before/after sliders.
    In the CRM, with Pro
    Projects linked to each customer, plus a review request when a project wraps.

  • Rewards

    On your site
    A punch card keyed by phone number: every visit earns a stamp, a full card earns the reward. No app for customers to download.
    In the CRM, with Pro
    A counter screen to look up a number and add a visit, a members list closest-to-reward first, and a spreadsheet export.

Add any of these, anytime

  • Listings

    Home search, listing pages, home value, net sheet, afford quiz, open-house sign-in, area pages.

    Pro: Showing → Offer → Closed board, hot-buyer and saved-search alerts, past-client home-value emails.

  • Services & quotes

    Services with prices, a “Get a quote” form with photos, the ZIPs you serve.

    Pro: Estimate → Booked → Done → Paid board, quote follow-up reminders.

  • Booking

    Services with length and price, open times, request or instant book.

    Pro: Appointments calendar, reminders, no-show tracking, “time to rebook” nudges.

  • Menu

    Menu sections, items, prices, dietary tags, hours.

    Pro: Catering and large-party requests board, regulars list.

  • Events & classes

    Event and class pages with RSVP, spots left and tickets.

    Pro: Attendee lists, reminder emails, follow-up after the event.

  • Memberships & donations

    Donate button, membership levels, members-only page.

    Pro: Recurring members list, failed-payment follow-up, donor thank-yous.

Pro keeps track of every customer

A daily game plan, campaigns, reminders and a deal board in your words. Free for now, then $50/mo with your website included.

Deal board for shops & boutiques

  1. New
  2. Contacted
  3. Interested
  4. Quoted
  5. Ordered
  6. Won

Try the hands-on demoThe CRM for shops & boutiques

Live in an afternoon

Three steps and your site is ready to share.

  1. 1

    Pick a template

    Start from a finished site made for businesses like yours. Every one works on phones out of the box.

  2. 2

    Make it yours

    Swap in your photos, words, colors and fonts. Move sections around until it feels like you.

  3. 3

    Add what you sell and go live

    Products, services, a menu or a booking calendar. Your site goes live on your own domain.

    Live

Click around four live demo sites

Each is a sample business running on StellaBase today, with real pages: browse the shop, request a quote, book a time. Nothing is actually for sale.

11 tools, 13 looks and a starting setup for 10 kinds of business. Built on Vercel for hosting and Google for sign-in and reviews.

Start small, add the store and CRM when you need them

Three plans, all free while we’re new.

BasicServices site

For bakers, detailers and anyone who sells a service.

$12.99/mo

A site that sells your services and gets you paid.

  • Your site from any template
  • Services and prices, with a “Get a quote” form
  • Booking requests from your site
  • Get paid by card: pay links and deposits
  • Photo gallery and reviews
  • Simple analytics: visitors and top pages
Start your siteSee a services site

StarterWebsite + store

For getting your shop or business online and selling.

$30/mo

Your website, your online store, and analytics.

  • Your site on your own domain
  • An online store with cart and checkout
  • Just 0.5% on card sales, none on cash or Zelle
  • Analytics: visitors, orders and sales
  • Every tool’s pages: booking, menu, quotes and more
  • Every message in one inbox, with an instant reply
Start your siteSee a live shop

ProWebsite + store + CRM

For busy owners who want customers to come back.

$50/mo

Everything in Starter, plus the CRM for $20 more a month.

  • A daily game plan: who to reach out to first
  • A deal board in your business’s words
  • Email campaigns to your customer groups
  • Reminders and follow-ups that send themselves
  • Each customer’s full history
  • Every tool’s CRM side
  • Team logins: everyone gets their own, and leads are shared out
Start your siteTry the hands-on demo

Free for now while we’re new. These prices start when billing opens. No card needed, no contracts. The domain name itself is paid to your domain company.

Questions from shops & boutiques

Can I sell online and still run my store the same way?

Yes. Your website gets an online shop with product pages, a cart and checkout. Orders land in your dashboard, and payments go to your own Stripe account.

Do you take a percentage of each sale?

Only on card payments: 0.5%, so 50¢ on a $100 sale, on top of Stripe’s own card fee. Cash, Zelle, Venmo and pay-at-pickup orders have no fee.

Can I email customers about new arrivals?

Starter adds a newsletter sign-up box to your site. Pro sends email campaigns to groups of customers, plus repeat-buyer and abandoned-cart emails.

Can customers leave reviews?

Yes. The Reviews tool adds a reviews wall, a review form and your Google review link.

Do you take a cut of my sales?

Yes, a small one: 0.5% of card payments, so 50¢ on a $100 sale. Stripe collects it automatically. Donations by card count too. Cash, Zelle, Venmo and pay-at-pickup orders have no fee. Stripe’s own card fee is separate.

Can I use my own domain?

Yes. We can buy a new one for you and set it up, or you can connect a domain you already own.

Is there a contract?

No. Plans are monthly and you can cancel anytime in Settings.

Your shop could be online tonight

Pick your business and a look, add a few products or services, and share your link. Free while we’re new, no card needed.

Start your site

Free while we’re newNo card needed

Start your site