Basic is $12.99/mo for a services site that takes bookings and payments. Starter is $30/mo and adds the online store and every tool. Pro is $50/mo and adds the CRM. Nothing is charged until billing opens.
Free while we’re new. No card needed. Cancel anytime.
Have a founding-member invite? Pro is $35/mo for you, locked in for as long as you stay.
BasicServices site
For bakers, detailers and anyone who sells a service.
$12.99/mo
A site that sells your services and gets you paid.
Free for now while we’re new. These prices start when billing opens. No card needed, no contracts. The domain name itself is paid to your domain company.
Compare the plans
Basic covers a services site. Starter adds every tool’s pages and the online store. Pro adds the CRM side of each one.
Team logins (up to 25 people), lead assignment and rotation
Domain registration is paid to your domain company. Card fees go to Stripe, plus a 0.5% StellaBase fee on card sales. Cash, Zelle and Venmo are free.
See what Pro adds for your business
Pick your business, or tap tools on and off. Each row shows what the tool does on your site and what it adds to the CRM.
Your business
Tools (tap to add or remove)
5 tools selected
ToolStarter, $30/mo: your sitePro, $50/mo: adds the CRM
Online store
Starter: Product pages, cart and checkout. Money goes straight to you, minus a small 0.5% fee on card sales.
Pro adds: Orders board, each customer’s order history, repeat-buyer and abandoned-cart emails.
Marketing
Starter: A newsletter sign-up box and pages for your sales and offers.
Pro adds: Email campaigns to groups of customers, birthday and anniversary emails.
Reviews
Starter: Reviews wall, review form, your Google review link.
Pro adds: Asks happy customers for a review automatically after a sale or finished job.
Gallery & portfolio
Starter: Photo albums, project pages and before/after sliders.
Pro adds: Projects linked to each customer, plus a review request when a project wraps.
Rewards
Starter: A punch card keyed by phone number: every visit earns a stamp, a full card earns the reward. No app for customers to download.
Pro adds: A counter screen to look up a number and add a visit, a members list closest-to-reward first, and a spreadsheet export.
Every plan also includes your website, analytics and the lead inbox. Pro adds the daily game plan, deal board and campaigns for all of them.
Pricing questions
Is it really free right now?
Yes. Sign-up is open and nothing is charged while we’re new. When billing opens, Basic is $12.99/mo, Starter is $30/mo and Pro is $50/mo.
Will I be charged without warning?
No. Sign-up doesn’t ask for a card, so nothing can be charged until you add one yourself.
Which plan should I pick?
Pick Basic if you sell a service, like cakes, detailing or lawn care, and need a site that takes requests and payments. Pick Starter if you sell products and need a store, or want tools like a menu, events or memberships. Pick Pro when you want help following up: a daily game plan, a deal board, email campaigns and reminders.
What does Basic leave out?
Basic includes your site, Services & quotes, Booking, a gallery, reviews, pay links and simple analytics. The online store, menu, events, memberships and email campaigns come with Starter. Switch up anytime; nothing you made is lost.
Can I start on Starter and add the CRM later?
Yes. Upgrade to Pro from your dashboard when you’re ready. It’s the same login and the same site, and your products and contacts stay put.
Do you take a cut of my sales?
Yes, a small one: 0.5% of card payments, so 50¢ on a $100 sale. Stripe collects it automatically. Donations by card count too. Cash, Zelle, Venmo and pay-at-pickup orders have no fee. Stripe’s own card fee is separate.
What isn’t included?
The domain name itself, which is paid to the domain company (usually about $10 to $20 a year), and Stripe’s card fees on your sales.
Is there a contract?
No. Plans are monthly and you can cancel anytime in Settings.
Your website could be live tonight
Pick your business and a look, add a few products or services, and share your link. Free while we’re new, no card needed.